Profile+a+retail+market

== = This information outlines the assessment tasks and learning sequences for the Profile a retail market unit SIRXMPR001A = =Listed below are the performance criterias 1-4 = = = = **PC1 -Review the image of the store** = = = = = = = = = = = = = = =  **Store Image Information please watch this powerpoint to access information on target market and store image**
 * 1.Analyse the components of the store image.**
 * 2.Access and analyse relevant store documentation in relation to store image.**
 * 3.Promote the store image in an appropriate manner**

You are required to develop a store image document for "YOUR STORE"
**Read the Brief history of marketing sheets to assist you to analyse the image of your retail store** [] This is a link to the doll shop American girl check out the images
 * Complete the learning activity, answer the questions about "Your store" **

[[file:Analysing the Image of a retail store.doc]]
**This is a sample to help inspire you if you choose the power point assessment task option**

= PC3 -Profile the stores customers =
 * 1.Access and analyse information about the customer.**


 * 2.Generate ideas to develop methods for attracting customers.**


 * 3.Select and develop a suitable idea in collaboration with others in the organisation.**


 * 4.Present and discuss the idea with relevant personnel.**


 * 5.Evaluate the idea to ensure that it meets the requirements for the target customers.**

**Watch this clip -Follow this link to find out about finding Profitable customer** **Demographic information sheet please read** === sample of a completed profile ===
 * []**

Extra reading materials for this task and to assist you in learning about Demographics
interesting reading for those under 25????

Watch These clips to further your knowledge in the area of customer profiling and trends
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This link will provide you with valuable informtion about shopping centre demographic profiles
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This youtube clip will discuss some identified trends that will influence our lifestyles in 2012
= PC2 Research market demands for the store =
 * 1.Select an appropriate area for research of market demands.**


 * 2.Use appropriate market research techniques according to store policy.**


 * 3.Plan market research according to store policy and procedures.**


 * 4.Collect, analyse and present data in an appropriate manner.**


 * Implement methods to attract customers to store.**

**Read these two information sheets!**


[] Please Join to experience this tool.

This is a sample to give you some ideas regarding the assessment task
= **PC4 -Implement methods to attract customers to the store** =

[[file:promotion worksheet.doc]] Complete this activity in a small group
**Create a Voki that may be used to welcome customers to your web page**